EMPLOYER BRAND FOR LAW FIRMS
You can have great Partners, interesting work, competitive salaries and a genuinely good culture. But if the lawyers you want to hire don’t know that, it won’t help you attract them. hrmattr helps law firms build an employer brand that attracts the people they want and gives them a reason to stay.
Build Your Employer Brand
Your reputation is recruiting for you. Every day.
Before a lawyer applies for a role or accepts an interview, they’ve probably already looked at your firm. Your website. Your LinkedIn. Your Partners. Your lawyers. Your careers page. Your recent hires. Increasingly, they’ve formed an opinion before you have ever spoken to them.
The question isn’t whether you have an employer brand. It’s whether it’s the one you want.
Why should someone choose your firm?
That’s the question your Employee Value Proposition needs to answer. We uncover what genuinely makes your firm different, from the work, people, progression, flexibility, leadership, opportunity and experience, and turn it into a compelling reason to join.
EVP & Positioning
Define what makes your firm worth joining.
Careers
Turn your careers presence from a vacancy page into a talent attraction tool.
Content & LinkedIn
Build visibility with the lawyers you want to reach.
Candidate Experience
Make every interaction with your firm reinforce why someone should join.
Your people are your brand.
For law firms, employer brand isn’t created by a marketing department alone. It’s created by the people inside the firm. A Partner with a strong professional reputation attracts clients, but they can also attract talent. A Senior Associate sharing genuine insight into their practice can tell a prospective lawyer more about your firm than a polished recruitment advertisement ever could.
We bring personal branding and employer branding together. This isn’t about turning lawyers into influencers. It’s about making great people visible.
04. CAREERS PRESENCE
Too many law firm careers pages say essentially the same thing. Great culture. Interesting work. Career development. Fantastic people. Candidates have heard it before. We help firms build careers messaging that answers what lawyers care about: what they will work on, who they will learn from, where their career can go, what the culture is actually like, how flexible the firm is and what makes the place different.
Your careers presence should do more than advertise vacancies. It should make the right lawyer want to know more.
See your firm through a candidate’s eyes.
Sometimes the biggest employer-brand problem is difficult to see from inside the firm. hrmattr can independently review how your firm appears to the legal talent market, from your website and careers messaging to LinkedIn, Partner profiles, job advertising, EVP, candidate experience and competitor positioning.
We identify what’s working, what’s missing, what’s making you look like everyone else and what would make the right people take notice.
EMPLOYER BRAND STARTS INSIDE
Marketing can communicate a great employee experience. It can’t manufacture one. What you promise candidates should match what your people experience once they join. When those two things align, your people become your strongest advocates.
BUILT FOR THE LEGAL TALENT MARKET
We understand how lawyers make career decisions: practice reputation, Partners, matters, remuneration, flexibility, progression, titles, partnership prospects, culture and leadership. hrmattr combines People & Culture, legal talent intelligence and employer branding to help your firm compete for the people it wants. Great lawyers have choices. Give them a reason to choose you.
Build Your Employer Brand